Our 5 Core Values

Flavor | Freshness | Quality | Innovation | Value


We care about flavor because we know you do, too.
Great flavor ensures that our experiences with the consumer are impactful.


We guarantee freshness to ensure you are always satisfied, 100% of the time.
Stated on every product and backed by a re-sealable foil pouch and freshness guarantee.


We take quality seriously, and that’s what sets us apart from our competition.
The pride and satisfaction of our work is that we know how to keep our customer happy.


Through innovation we are able to accomplish things in our industry that have never been done before.
Our innovation sets us apart and has forever changed our industry.


Our value is unmatched in the tobacco industry.
Creating value is our way of passing savings to the consumer while retaining profits for the retailer.